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Privacy Policy

Last updated: March 16, 2025

Introduction

Property Analytica ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our property analysis service.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy outlines your data protection rights and how we address our obligations.

Information We Collect

We collect the following types of information:

Personal Information
  • Email address
  • First and last name (if provided)
  • Authentication details
  • Account preferences
Analysis Data
  • Postcode areas you analyze
  • Analysis parameters you select
  • Analysis results
Technical Data
  • IP address
  • Browser type and version
  • Device information
  • Usage data and patterns

How We Use Your Information

We use your information for the following purposes:

  • To provide and maintain our service
  • To process and complete your property analysis requests
  • To manage your account
  • To provide customer support
  • To notify you about changes to our service
  • To improve our service
  • To prevent fraudulent or unauthorized use
  • To comply with legal obligations

Google API Services User Data Policy

Property Analytica uses Google Drive API to enable you to save analysis results directly to your Google Drive account. Our access and use of information obtained from Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements.

How We Use Google Drive API

When you choose to use the Google Drive integration:

  1. We only request the minimum permissions needed: We only request access to Google Drive to retrieve folder names and upload files to your selected folders.
  2. Limited folder access: We only download folder names to provide you with a list of folders where you can save your files. We do not access folder contents.
  3. File uploads only: We only upload files to folders that you explicitly select. We do not read, modify, or delete any existing files in your Google Drive.
  4. Data control: You maintain full control of your Google Drive data. You can revoke our access at any time by visiting Google Account Permissions.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for legal, accounting, or reporting requirements.

Analysis data is retained for up to 12 months from the date of creation. You can request deletion of your analysis data at any time.

Your Data Protection Rights

Under UK GDPR, you have the following rights:

  • Right to access: You can request copies of your personal data.
  • Right to rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to erasure: You can request that we delete your personal data, under certain conditions.
  • Right to restrict processing: You can request that we restrict the processing of your personal data, under certain conditions.
  • Right to object to processing: You can object to our processing of your personal data, under certain conditions.
  • Right to data portability: You can request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us at support@propertyanalytica.co.uk. We will respond to all requests within 30 days.

Cookies

We use cookies and similar tracking technologies to track activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Essential cookies are necessary for the operation of our service. We also use analytical cookies to understand how you use our service and to improve user experience.

Security

We use appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the Internet or electronic storage is 100% secure.

Third-Party Services

We may use third-party services that collect, monitor, and analyze data to help us improve our service. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

In addition to Google API services, we use:

  • Microsoft Azure (for hosting)

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

  • By email: support@propertyanalytica.co.uk
  • By post: Property Analytica, 123 Analysis Street, London, UK, SW1A 1AA

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

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